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Our Staff

Two by Two┬« Character Development is committed to growing responsible citizens of strong character who care for, respect, and appreciate people, animals, and the environment.  Our staff embraces this mission with lots of experience and passion.  Find out more below about these dedicated individuals.


Founder &
Director of Business and Curriculum Development

Kristin's passion and love for teaching started over 30 years ago in a 3rd grade classroom. In 2005, Kristin's dream of helping people, animals, and the environment came true with the creation of the nonprofit, Two by Two. With the support of an incredibly talented team, Two by Two is fostering positive character traits in thousands of youth and families across the nation. Kristin and her adorable husband, Steve, have a full house of 5 amazing boys and many furry, four-legged friends.

Nan Welch

Education Director

Nan Welch, current Education Director for Two by Two Character Development, has been involved in education in some capacity for the past 42 years. She taught for the Dubuque Community School District, in both Special and Elementary Education, for 21 years. She also was an elementary school principal at Prescott and Eisenhower for 15 years. Nan has just completed her third year at Two by Two and has so enjoyed being involved in the work of creating a kinder world.

Elizabeth Heins

Executive Director

Liz has been in nonprofit leadership since 2006. She has a B.S. in Computer Science from UD, an M.A. in Philanthropy and Nonprofit Development from UNI and is a Certified Fundraising Executive (CFRE). Liz is excited to join the Two by Two team to help create a kinder, gentler world through innovative social-emotional learning curriculum. 

Becca Johnson


Becca taught for 37 years at Sageville Elementary School in the Dubuque Community School District. Becca's love for and belief in children, and her desire to help make the world a better place, brought her to Two by Two. She currently is serving as one of Two by Two's educators.

Kirsten Weidemann


Kirsten in an educator for Two by Two with 16 years of teaching experience. Her belief that every child, no matter their circumstances or abilities, should have access to the tools necessary to grow and learn is why she is enthusiastic about character education and the opportunities it creates for students.

Wendy Lyon


Wendy graduated from Buena Vista University in 1994 with a BA in Business Finance and Management. After working in various management and financial positions, she started her own business helping smaller companies set up bookkeeping and other business practices. She lives in Dyersville with her husband, Chad, and 3 sons.

Chelsea Pell

Marketing and Communication Coordinator

Chelsea moved to Iowa from Berkeley, CA, in July of 2018. She is an alum of California Lutheran University, earning both her undergraduate degree in communications and her master's in business administration. She recently transitioned to a new role with Two by Two and is looking forward to helping grow the mission and vision of the organization.

Nancy Hirsch

Administrative Assistant

Nancy recently moved to Iowa from Reedsburg, Wisconsin. She has several years experience in administration and owning her own business. She is very excited to be joining the Two by Two Character Development Team. Nancy has a wonderful new husband, Kevin, and has 3 beautiful daughters, 2 great sons, 4 wonderful grandchildren, and a cute little fur baby.